seo & digital marketing Internship
What is SEO? SEO is the acronym for (Search Engine Optimization) or natural referencing is the technique aimed at acquiring traffic ie visitors from non-paying search engine results. In other words, it is a technique that allows your articles to go up in order to appear in first position on Google. You are probably wondering why Google? Today in the digital world, Google occupies the first place allowing a multitude of search platforms because it represents a high percentage or 91% of the search engine market. Why do we speak of natural referencing? Indeed, this technique is qualified as natural because it is completely free, that is to say that it does not require any money. Unlike paid referencing called SEA (Search Engine Advertising). Although SEO and SEA are all about pushing an article or website up in the top search engine results, they have certain advantages. It is important to stress that good SEO must have quality content. That is, a quality text that is well-referenced and has a good positioning is a text that is written in such a way as to meet the research intention of our reader. It must be written correctly (short sentences, without mistakes) and have a structure (introduction, conclusion etc.). It must be well marked, that is, contain titles and subtitles. It is necessary to take into account the expectations of Google but to think carefully about the readers who are humans and therefore not to robotize the text and make it interesting. Keywords must be well analyzed The main keyword should be repeated as often as possible, while avoiding it to be too repetitive. The texts must be composed of 1000 words minimum and it must contain internal and external links. And of course plagiarism is prohibited. The benefits of SEO They can be summed up on several points, of which we can cite four mainly (4): - Regular traffic: The goal of SEO is to attract traffic. This traffic must be regular to allow your article to occupy the top positions on the search engines. - A less expensive strategy: SEO is certainly but less expensive because to set up a good SEO strategy it is necessary to have knowledge. This is how some companies hire SEO experts. - Improvement of the conversion rate: It is a key performance indicator that measures the performance of the quality of a website or the effectiveness of a web marketing campaign. - Improve notoriety: It consists in increasing the visibility of your page or your website in order to appear first in the search engine results thanks to optimization techniques. What are these optimization techniques? This is on-page SEO which comes down to the different actions to be taken to improve your page. And off-page SEO which represents all actions performed outside of your page or website. The advantages of SEA It should be remembered that paid search is one of the best ways to position yourself quickly on Google in order to quickly reach these goals. As advantages we have: - Immediate increase in traffic: Unlike SEO, SEA gets a rapid increase in traffic. - Very good flexibility: It is possible to modify the SEO budget at any time - Qualified traffic: Qualified traffic is connection traffic to a website or page linked to clicks from Internet users who may be customers. It helps attract the attention of visitors to purchase your products on a website. What training to become a natural SEO? It is still necessary to have basic notions of marketing. For this, you must have a BTS (Higher Technician's Certificate) in marketing, followed by a professional license or a classic license in web referencing. You can already start by exercising the profession as a junior SEO with your license but to deepen in the field you would have to continue a Master 1 or 2 in digital communication, e-commerce. Where to find these trainings? Regarding state diplomas, they are issued by business schools, public and private universities, training centers recognized by the state. There are structures that offer training in digital marketing and more precisely in remote referencing, that is to say online. It is also possible to find digital marketing internship offers offered by companies looking for interns and who also offer to train you even if you meet a beginner profile or without experience. What are the different SEO missions within a company? This training is essential for anyone wishing to pursue studies in the field of SEO or to make it a personal project. It allows you to understand the basics of SEO. It takes place in several stages. As a trainee you must start by presenting a few courses and articles in order to have a rough idea of the main titles of the training. These are courses preceded by video supports which announce the main lines of the courses. It should be remembered that a course lasts an average of 10 hours. Then, scheduled meetings to assess your level, if all the lessons have been understood or to answer your questions on one or more points that you did not understand; go through keyword research; Keyword analysis using analysis tools such as Google Analytic; take training on HTML / CSS tags Proceed with the actual writing of the articles while taking into account the editorial technique. Social media management. The salary expectations of an SEO? The salary of an SEO varies according to several criteria: his level, the needs of the company in which he works. However, the minimum salary for a junior SEO (up to 3 years of experience) varies between 25,000 to 30,000 euros gross per year. For a professional in the field, the gross annual salary varies between 35,000 to 50,000 euros (more than 3 years of experience).
Position to be promoted now
Type:
Intership remotely only
Organisation:
HDM
Edited:
03/05/2022